NAB and the Committee on Local Television Audience...

NAB and the Committee on Local Television Audience Measurement (COLTAM) passed a resolution supporting more accurate local TV measurement. NAB and COLTAM urged the Nielsen ratings system to delay implementation of hybrid measurement, methodology and technology “until it can be fully tested in the marketplace,” NAB said in a press release (http://bit.ly/LUhUS3). They also urged Nielsen to “increase its sample size in local TV markets to make ‘broadband-only homes’ additive to its samples beyond 2014,” it said.