Improved location targeting will create a “tipping point”...

Improved location targeting will create a “tipping point” for mobile advertising sales in 2014, said a BIA/Kelsey report released Thursday (http://bit.ly/LkbsUq). Currently, mobile encompasses 12 percent of consumer media consumption, but only 3 percent of U.S. ad dollars are spent on mobile, said BIA/Kelsey Vice President-Content Michael Boland, who wrote the study. “We see a few factors that will counterbalance this in the coming year, including location-targeted ads and the ability to measure effectiveness through attribution technologies,” he said in a release (http://bit.ly/1b6hT34). BIA/Kelsey is a local media consulting and research company. The report was produced with location-based mobile advertising company Verve Mobile.