Thirty-six percent of consumers said they're willing to...

Thirty-six percent of consumers said they're willing to share their GPS location with retailers, said an IBM study that surveyed more than 30,000 people, said a company news release Monday (http://ibm.co/1ho1ewW). Another 38 percent are willing to share their cellphone number to receive text messages from retailers and 32 percent said they would share their social media handles, said the release.